By using the filtering options and looking for particularly relevant terms, the Keyword Magic Tool helps you find the best keywords for your SEO strategy. Frase also enhances team productivity with robust collaboration features. For maximum convenience, you can assign documents seamlessly, track project progress effortlessly, and integrate seamlessly with Google Docs and WordPress. Its AI-driven insights help agencies automate manual research and deliver value-packed strategies far beyond traditional keyword research.
How To Choose the Best Free SEO Tools
That said, it is still a powerful tool that allows website owners to check their websites thoroughly. It helps you find issues, such as broken links, duplicate content, and more. This helps them improve the quality of their website(s), ultimately boosting their search engine rankings. SEObility has paid plans that offer more features, but their free account is enough for businesses to get started. Crawl your website and get a site audit, get access to rank tracking, check for backlinks, and more. Features include real-time SEO analysis, readability checks, and tools for managing XML sitemaps.
It’s proficient in comparing domains and their related keyword rankings, which can let you branch out to competitors’ high-ranking keywords. Google Analytics 4 is a tried-and-true SEO tool that helps you track essential SEO data, like user behavior, site traffic, conversions, and so much more. It’s a go-to tool for just about everything SEO, and it’s a no-brainer that it’s on our list of the best free SEO tools. As search algorithms continue to evolve, these affordable options keep pace with important changes.
For beginners, Google Analytics and Google Search Console are highly recommended. They provide essential insights into traffic and user behaviour. Other useful tools include Chat GPT for questions and learning, and MozBar for quick SEO analysis.
Just be prepared for the 12-month commitment and premium fees. SearchAtlas is an AI-powered, all-in-one SEO tool with some very unique features. The better you answer someone’s search intent, the higher you will rank and the more traffic you will get.
What are the best free SEO checkers available?
- Search engines were designed to crawl, understand, and organize online content to deliver the best and most relevant results to users.
- Then, its site audit feature ensures your website is free of any technical SEO issues.
- They provide essential insights into traffic and user behaviour.
- This alone will save you a lot of time when reporting data to clients or managing specific elements of your campaign.
- Features like keyword research, site audits, and rank tracking help users enhance the site’s search engine ranking, drive organic traffic, and understand the audience better.
In 2025, there are over 300 free and paid SEO tools on the market. Big SEO Anomaly 2025 update where I include new tools and give my update on current ones. Try Shopify for free, and explore all the tools you need to start, run, and grow your business. There are a lot of tools to trawl through here, but it’s handy if you want to build your own free tech stack for your SEO needs. Start your free trial with Shopify today—then use these resources to guide you through every step of the process.
Paid SEO analysis tools
Whenever you’re starting with SEO, you should always do an SEO audit of your website. The SEO software market is expect to reach $84 billion by the end of 2025. This industry is continually growing, which means there’s more SEO tools than ever to help you manage your search strategy. At Backlinko, we use project management, reporting, and collaboration tools. They help us keep everything running smoothly, even if they’re not your typical SEO-specific tools. It’s a PR platform, which helps you create and share press releases.
This allows you to evaluate your competitors’ performance and view the growth channels, keywords, backlinks, and ads that are working for them. Sometimes, you don’t need an SEO tool with all the bells and whistles if you only need to do keyword research. I think KWFinder is a great software that fills the gap between nuts-and-bolts SEO work and copywriting. You’ll find keywords that aren’t too difficult to rank for but still carry the potential to bring in traffic.
MarketMuse is the best AI SEO tool because it uses artificial intelligence to take content strategy and optimization far beyond what traditional tools can offer. It’s designed for marketers and content teams that want to plan, write, and improve content with the help of data-driven insights and natural language processing. Surfer SEO is the best tool for content optimization because it analyzes what already ranks and gives clear, data-backed guidance to improve your own pages. It’s built for marketers, editors, and writers who want to create content that performs better in search by aligning with real-time SERP data. AccuRanker is the best SEO tool for keyword ranking reports because it delivers highly accurate, up-to-date position tracking with one of the fastest refresh rates in the industry. It’s designed for SEO professionals and agencies that need reliable rank data, clear reporting, and easy integrations.
These tools make SEO more manageable and effective, whether you’re just starting or refining your strategy. Free SEO checkers analyze various aspects of your website, such as keyword usage, backlinks, and page speed. By identifying areas for improvement, these tools help you optimize your site for better search engine rankings and user experience. If you’re looking elsewhere, you need alternatives that provide similar content optimization power without the premium price tag. Some alternatives might provide features Surfer lacks, like more comprehensive technical SEO audits or backlink analysis tools.
