And using helpful subheadings makes it much easier for them to find what they need. A good rule of thumb is to use a new subheading for every new topic or concept you’re discussing. If your content is easy to follow, it makes it easier for readers to consume more of it.
Create Valuable Content
It would make no sense to create a separate post for each of them. Instead, we group them into one topic – how to create a blog – and cover it in a comprehensive guide that could potentially rank for each of these keywords. Other than that, search engine optimization is an essential marketing strategy and an ever-growing industry. The history of SEO dates back to the 90s when search engines emerged for the first time.
Like, it’s never been more relevant with the rise of AI-generated slop and the rise of AI search with ChatGPT and Perplexity. But, the most important thing to consider is whether your content is valuable and relevant to your intended audience. And, create effective content that your visitors will find valuable. One of the most popular ways to build off-page SEO is through backlinks. Though you don’t have direct control over these off-page factors, there are ways for you to improve your chances of having these factors work out in your favor.
So Zapier’s app landing pages allow for a CGC (company-generated content) programmatic SEO play where they launch over 14,000 pages that rank in Google. And because they are leveraging the equity of other brand names, people naturally discover them for the first time when searching about other tools. All you’re doing is trying to understand how a search engine’s algorithm determines how to rank content in what order. Keep in mind that search engine optimization takes time to work its magic. However, we do have a pretty good understanding of some of the factors that impact search engine results page (SERP) rankings.
Voice search optimization: prepare for the future
- Since content is the biggest driver for search traffic, identify one page or post on your site that you’d like to optimize throughout this course.
- Remember, sometimes you’ll learn “anti-lessons,” noticing a practice you want to avoid.
- It can be entertaining or emotional as long as it fits with the research you’ve done.
- Keeping up with SEO trends and algorithm changes helps you succeed.
Features such as Google Autocomplete, People Also Ask or Related Searches can be a great source of keyword ideas. They use small pieces of programs (called crawlers or bots) to follow all the hyperlinks and discover new pages (as well as updates to the pages they discovered before). When people use the phrase BHS Links “SEO is dead”, they usually mean that “the spammy attempts to cheat the Google algorithm that were used 10 years ago are dead”.
What is Digital Marketing?
Now that I knew my keyword’s Search Intent, it was time to create a piece of content that was 100% aligned with that intent. Which told me that people searching for “local SEO” didn’t want a list of tips, a case study… or any other content format. So I recommend looking at the search volume numbers for your list of keywords.
SEO can include improving visibility in these result sets as well. Customer data and behavior analytics tools can give content managers insight into the kind of content site visitors want. In some cases, an organization might only want to use one of these strategies. For example, organizations with a limited marketing budget might want to focus strictly on SEO. On the other hand, marketing teams that need quick results or lack the resources to create optimized content choose to focus on SEM. However, once organizations can supplement their SEO strategies with SEM, they typically do.
Regardless of the strategy or tools you decide to use for your keyword research, it’s important to respect the two statements above. As you navigate through this guide it will become very clear what SEO is and where search engine algorithms are headed in the future. A positive user experience includes everything from how well your site functions to how engaging your pages are. The easier your site is to navigate and use and the more tailored your content is to your ideal customer or visitor, the longer they’ll spend on the site.
