This is why it’s crucial to look out for such errors during an SEO audit and fix the broken links that caused them. An SEO audit is a process that evaluates all aspects of a website that impact its performance in search engines and identifies opportunities for improvement. For a full deep dive on internal linking check out our internal linking wiki page and our guide on how to optimize your website’s internal links. Once, my client in the home care industry was hit with a content penalty back in 2019. I was shocked because we weren’t churning out low-quality content on the website.
Performance
Certain schema types, like rich results markup, allow your listings to display extra details, such as star ratings, event information, or product prices. These “rich snippets” can grab attention in search results and increase click-through rates. Redirecting those resources toward content and foundational SEO improvements usually yields way better results.
Indexed pages
They then use SEO Anomaly algorithms to rank these pages, placing the most relevant and high-quality results at the top of the SERP. It’s a good idea to audit your campaigns when you launch them to make sure they’re set up for success. In addition, you may consider auditing your SEO on a quarterly basis. If you partner with a digital marketing agency like WebFX, your SEO plan may already include monthly reporting and optimization. When you create content, you don’t want to duplicate your content.
But judgment aside, sometimes it’s tough to avoid duplicates, especially on large e-commerce sites. Another element that can affect your rankings is meta refresh. It is used to automatically redirect a webpage to a different URL.
Broken pages occur when a resource on your website ceases to exist. Sometimes, these resources still have internal links pointing to them or have backlinks from other sites. If you’re not using either of those tools, try the Top Pages report in Ahrefs Site Explorer. This shows the pages on your website sorted by estimated search traffic they receive (from high to low). How your business chooses to utilize social media has SEO ramifications. Google and other search engines pay attention to your social media presence, followers, and engagement.
- You can download a free off-page SEO checklist here which covers the following items below in more depth.
- In general, it is good practice to ensure all of your pages have title tags, none of which are longer than 60 characters.
- These clues tell you if Google is encountering duplicate content and choosing another URL as canonical, or if pages you intended to have indexed aren’t being indexed.
- Remember that some errors, like (page with redirect) are expected.
- You can also compare the search volume of different terms over time.
Tools lack the ability to understand context and strategy in the way that SEO professionals do. They usually can’t “connect the dots” or assess the real significance of certain findings. Even after getting those basics right, link building should never be random or reactive. These straightforward steps are often enough to achieve SEO success, yet many overlook them while searching for complicated shortcuts. This isn’t busywork; it’s the foundation of a solid SEO strategy. Next to each URL, there should be the main keyword that the page should target, plus a few related synonyms or variations.
An Enterprise SEO audit is an in-depth evaluation of all known factors affecting an enterprise website’s ability to rank. An enterprise SEO audit should leave no stone unturned in identifying potential SEO opportunities for your business. Our suite of tools designed to help you optimize your website and improve your search engine rankings.
What used to take days of manual checking can now be streamlined – from crawling millions of pages quickly to using AI to analyze patterns in your data. Embracing these tools means you can conduct “free SEO audits” on the fly, anytime, with minimal effort – allowing you to focus more on strategy and less on grunt work. It’s no wonder that 37% of marketers use AI to automate time-consuming SEO tasks .
Test your site’s navigation to ensure intuitive menus and internal search bars produce accurate results. Evaluate whether CTAs are placed effectively, particularly above the fold or after key content. Avoid heavy-handed popups—test exit-intent tools to ensure prompts or discounts aren’t disruptive. Collect insights from these tests to refine your site for better usability and interaction.
Digital agencies and enterprise organizations with large websites are in the best position to benefit from everything that OnCrawl offers. Every digital marketer should know how to conduct a technical SEO site audit, but doing so entirely “by hand” is unnecessarily time-consuming and tedious. Organic SEO refers to all white-hat SEO strategies aimed at getting your business on the first page of Google. Despite constant updates to the ranking algorithm, the SEO community is still going strong – and always figuring out what’s working and what’s not.
